Resources to deepen your understanding of marketing
If you’re new to Marketing, there are many readily-available resources that can help you quickly learn the basics. This page provides access to some of our favorates to get you started.
Resources to deepen your understanding of marketing
If you’re new to Marketing, there are many readily-available resources that can help you quickly learn the basics. This page provides access to some of our favorates to get you started.
Newsletter subscriptions for an ongoing feed of marketing information
Subscribing to newsletters can be a great way for new marketers to stay updated on industry trends, gain insights, and access valuable resources. Here are some newsletters that are highly regarded in the marketing community:
(Click publication titles for subscription information)
- The Daily Carnage
A daily digest from Carney, The Daily Carnage delivers concise marketing insights, blending industry news, tips, and curated content for a quick yet impactful read. Ideal for marketers staying informed on the latest trends and strategies.
- Morning Brew
A daily email that delivers the top business news in a way that’s informative and entertaining.
- Litmus Weekly
Litmus Weekly delivers essential email marketing insights, industry updates, and tips for creating impactful email campaigns.
- Marketing Brew
Marketing Brew, by Morning Brew, delivers daily newsletters with the latest marketing news, trends, and insights in a concise and engaging format.
- HubSpot Marketing Blog
HubSpot’s Marketing Blog newsletter provides valuable content on inbound marketing, sales, and customer service. It covers a broad range of topics relevant to marketers.
- Social Media Today
Social Media Today’s newsletter delivers updates on social media trends, platform changes, and best practices for effective social media marketing.
- Really Good Emails
Really Good Emails curates and showcases exemplary email campaigns, providing inspiration and insights into effective email marketing strategies.
- The Moz Top 10
Moz’s Top 10 newsletter provides a curated list of the latest SEO news, insights, and tools, helping marketers stay informed about search engine optimization.
- This Week in Content Marketing
CMI’s newsletter shares valuable resources, guides, and articles related to content marketing, making it an excellent source for content creation strategies.
- Think with Google
Think with Google’s newsletter provides insights into digital marketing trends, consumer behavior, and case studies, with a focus on Google’s platforms.
- Search Engine Land
Search Engine Land’s newsletter covers the latest developments in search engine marketing, SEO, and paid advertising, helping marketers stay updated on search industry news.
- The Drum
The Drum’s newsletter offers a mix of marketing, advertising, and digital media news, providing a well-rounded view of the marketing landscape.
Newsletter subscriptions for an ongoing feed of marketing information
Subscribing to newsletters can be a great way for new marketers to stay updated on industry trends, gain insights, and access valuable resources. Here are some newsletters that are widely regarded in the marketing community:
(Click publication titles for subscription information)
The Daily Carnage
A daily digest from Carney, The Daily Carnage delivers concise marketing insights, blending industry news, tips, and curated content for a quick yet impactful read. Ideal for marketers staying informed on the latest trends and strategies.
Morning Brew
A daily email that delivers the top business news in a way that’s informative and entertaining.
Litmus Weekly
Litmus Weekly delivers essential email marketing insights, industry updates, and tips for creating impactful email campaigns.
Marketing Brew
Marketing Brew, by Morning Brew, delivers daily newsletters with the latest marketing news, trends, and insights in a concise and engaging format.
HubSpot Marketing Blog
HubSpot’s Marketing Blog newsletter provides valuable content on inbound marketing, sales, and customer service. It covers a broad range of topics relevant to marketers.
Social Media Today
Social Media Today’s newsletter delivers updates on social media trends, platform changes, and best practices for effective social media marketing.
Really Good Emails
Really Good Emails curates and showcases exemplary email campaigns, providing inspiration and insights into effective email marketing strategies.
The Moz Top 10
Moz’s Top 10 newsletter provides a curated list of the latest SEO news, insights, and tools, helping marketers stay informed about search engine optimization.
This Week in Content Marketing
CMI’s newsletter shares valuable resources, guides, and articles related to content marketing, making it an excellent source for content creation strategies.
Think with Google
Think with Google’s newsletter provides insights into digital marketing trends, consumer behavior, and case studies, with a focus on Google’s platforms.
Search Engine Land
Search Engine Land’s newsletter covers the latest developments in search engine marketing, SEO, and paid advertising, helping marketers stay updated on search industry news.
The Drum
The Drum’s newsletter offers a mix of marketing, advertising, and digital media news, providing a well-rounded view of the marketing landscape.
Subscribing to a variety of newsletters will give new marketers exposure to different perspectives and areas within the field. Remember to manage your subscriptions effectively to avoid information overload.
Subscribing to a variety of newsletters will give new marketers exposure to different perspectives and areas within the field. Remember to manage your subscriptions effectively to avoid information overload.
Marketing podcasts for more up-to-date marketing information
Discover a variety of curated marketing podcasts offering valuable insights and expert perspectives. Stay informed on industry trends and gain practical knowledge to enhance your marketing skills. These podcasts provide a valuable resource for staying up-to-date with the latest developments in the field. Access this wealth of information to support your professional growth and development in marketing.
(Click linked headings to access the podcasts)
- The Hustle Daily Show
- Nudge
- Marketing Against the Grain
- Marketing School
- The GaryVee Audio Experience
- The Social Media Marketing Podcast
- The Duct Tape Marketing Podcast
- The Science of Social Media
- Perpetual Traffic
- Marketing Over Coffee
- Unprompted.
- The Tim Ferriss Show
The Hustle Daily Show podcast delivers concise updates on business, technology, and culture. Hosted by industry experts, it features actionable strategies, interviews with successful entrepreneurs, and discussions on the latest trends. Ideal for staying informed and inspired in your daily routine.
The “Nudge” podcast, hosted by Phill Agnew, is a key resource for marketers new to startups, focusing on the application of behavioral economics to marketing. It features expert interviews and actionable case studies.
“Marketing Against the Grain,” hosted by Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), offers insights into innovative marketing through interviews with industry leaders and analysis of unique strategies, targeting marketers interested in unconventional approaches.
Neil Patel and Eric Siu share daily, bite-sized episodes covering various aspects of digital marketing, providing practical tips and insights
Gary Vaynerchuk’s podcast covers marketing, entrepreneurship, and business strategy, offering candid advice and real-world experiences.
Hosted by Michael Stelzner, this podcast explores the latest trends and strategies in social media marketing, featuring expert interviews and case studies.
John Jantsch discusses small business marketing, providing actionable tips and strategies for building a solid marketing foundation.
Buffer’s podcast explores the science behind successful social media strategies, featuring interviews with industry experts and discussions on emerging trends.
Hosted by the experts at DigitalMarketer, this podcast delves into paid advertising, traffic generation, and conversion optimization strategies.
A casual marketing conversation with John Wall and Christopher Penn that covers a range of topics from SEO and social media to email marketing, providing insights in a relaxed format.
Unbounce’s podcast discusses conversion rate optimization (CRO) and landing page strategies, featuring expert interviews and practical tips.
While not solely focused on marketing, Tim Ferriss interviews successful individuals from various fields, providing valuable insights and strategies applicable to marketing.
Marketing podcasts for more up-to-date marketing information
Discover a variety of curated marketing podcasts offering valuable insights and expert perspectives. Stay informed on industry trends and gain practical knowledge to enhance your marketing skills. These podcasts provide a valuable resource for staying up-to-date with the latest developments in the field. Access this wealth of information to support your professional growth and development in marketing.
(Click linked headings to access the podcasts)
The Hustle Daily Show podcast delivers concise updates on business, technology, and culture. Hosted by industry experts, it features actionable strategies, interviews with successful entrepreneurs, and discussions on the latest trends. Ideal for staying informed and inspired in your daily routine.
Nudge
The “Nudge” podcast, hosted by Phill Agnew, is a key resource for marketers new to startups, focusing on the application of behavioral economics to marketing. It features expert interviews and actionable case studies.
Marketing Against the Grain
“Marketing Against the Grain,” hosted by Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), offers insights into innovative marketing through interviews with industry leaders and analysis of unique strategies, targeting marketers interested in unconventional approaches.
Marketing School
Neil Patel and Eric Siu share daily, bite-sized episodes covering various aspects of digital marketing, providing practical tips and insights
The GaryVee Audio Experience
Gary Vaynerchuk’s podcast covers marketing, entrepreneurship, and business strategy, offering candid advice and real-world experiences.
The Social Media Marketing Podcast
Hosted by Michael Stelzner, this podcast explores the latest trends and strategies in social media marketing, featuring expert interviews and case studies.
The Duct Tape Marketing Podcast
John Jantsch discusses small business marketing, providing actionable tips and strategies for building a solid marketing foundation.
Online Marketing Made Easy
Amy Porterfield’s podcast focuses on online marketing, covering topics like list building, launching courses, and creating effective content.
The Science of Social Media
Buffer’s podcast explores the science behind successful social media strategies, featuring interviews with industry experts and discussions on emerging trends.
Perpetual Traffic
Hosted by the experts at DigitalMarketer, this podcast delves into paid advertising, traffic generation, and conversion optimization strategies.
Marketing Over Coffee
A casual marketing conversation with John Wall and Christopher Penn that covers a range of topics from SEO and social media to email marketing, providing insights in a relaxed format.
Unprompted
Unbounce’s podcast discusses conversion rate optimization (CRO) and landing page strategies, featuring expert interviews and practical tips.
The Tim Ferriss Show
While not solely focused on marketing, Tim Ferriss interviews successful individuals from various fields, providing valuable insights and strategies applicable to marketing.
Listening to a variety of podcasts can offer diverse perspectives and keep you updated on the ever-evolving world of marketing.
Listening to a variety of podcasts can offer diverse perspectives and keep you updated on the ever-evolving world of marketing.
Top marketing books to get you started
Consider starting with our recommended collection, though there are many excellent marketing books out there. These books provide valuable insights, strategies, and perspectives to enhance your skills. Dive in to stay informed about industry trends and level up your professional game.
(Click linked headings for availability)
- “Content Chemistry” by Andy Crestodina
Crestodina’s “Content Chemistry” offers a practical guide to crafting compelling online content, blending SEO fundamentals, web analytics, and user engagement psychology. There are several editions of this book available – be sure to find the latest one, since much of the information is dependant on changing algorithms.
- “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
Ann Handley’s book is a practical guide for improving writing skills, essential for effective content marketing.
- “Influence: The Psychology of Persuasion” by Robert B. Cialdini:
This classic explores the psychology behind persuasion and is highly relevant to marketing strategies.
- “Contagious: Why Things Catch On” by Jonah Berger
Berger explores the principles that make ideas and products contagious, offering insights into creating shareable content.
- “This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
Seth Godin shares his perspective on modern marketing and the importance of empathy and connection with your audience.
- “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
This book delves into the characteristics of ideas that stick, providing principles applicable to crafting memorable marketing messages.
- “Epic Content Marketing, Second Edition” by Joe Pulizzi
Joe Pulizzi emphasizes the importance of content marketing and provides practical advice for creating impactful content.
- “Digital Marketing All-in-One for Dummies” by Stephanie Diamond
This book provides a comprehensive introduction to digital marketing concepts, making it accessible for beginners.
- “Contemporary Marketing” by Louis E. Boone and David L. Kurtz
This textbook covers a wide range of marketing topics and is suitable for those looking for a comprehensive overview of marketing principles.
- “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” by Mark Jeffery
Mark Jeffery introduces key metrics and analytics principles, helping marketers make data-driven decisions.
- “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
Seth Godin challenges businesses to stand out in a crowded marketplace by being truly remarkable and unique.
- “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Miller introduces the StoryBrand framework, helping businesses create a compelling and clear message to engage customers.
- “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
Ries and Trout outline fundamental principles of marketing, providing timeless advice for building successful campaigns.
- “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
Gary Vaynerchuk discusses social media marketing strategies and the importance of delivering value before making an ask.
Top marketing books to get you started
Consider starting with our recommended collection, though there are many excellent marketing books out there. These books provide valuable insights, strategies, and perspectives to enhance your skills. Dive in to stay informed about industry trends and level up your professional game.
(Click linked headings for availability)
“Content Chemistry” by Andy Crestodina
Crestodina’s “Content Chemistry” offers a practical guide to crafting compelling online content, blending SEO fundamentals, web analytics, and user engagement psychology. There are several editions of this book available – be sure to find the latest one, since much of the information is dependant on changing algorithms.
“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
Ann Handley’s book is a practical guide for improving writing skills, essential for effective content marketing.
“Influence: The Psychology of Persuasion” by Robert B. Cialdini:
This classic explores the psychology behind persuasion and is highly relevant to marketing strategies.
“Contagious: Why Things Catch On” by Jonah Berger
Berger explores the principles that make ideas and products contagious, offering insights into creating shareable content.
“This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
Seth Godin shares his perspective on modern marketing and the importance of empathy and connection with your audience.
“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
This book delves into the characteristics of ideas that stick, providing principles applicable to crafting memorable marketing messages.
“Epic Content Marketing, Second Edition” by Joe Pulizzi
Joe Pulizzi emphasizes the importance of content marketing and provides practical advice for creating impactful content.
“Digital Marketing All-in-One for Dummies” by Stephanie Diamond
This book provides a comprehensive introduction to digital marketing concepts, making it accessible for beginners.
“Contemporary Marketing” by Louis E. Boone and David L. Kurtz
This textbook covers a wide range of marketing topics and is suitable for those looking for a comprehensive overview of marketing principles.
“Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” by Mark Jeffery
Mark Jeffery introduces key metrics and analytics principles, helping marketers make data-driven decisions.
“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
Seth Godin challenges businesses to stand out in a crowded marketplace by being truly remarkable and unique.
“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Miller introduces the StoryBrand framework, helping businesses create a compelling and clear message to engage customers.
“The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
Ries and Trout outline fundamental principles of marketing, providing timeless advice for building successful campaigns.
“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
Gary Vaynerchuk discusses social media marketing strategies and the importance of delivering value before making an ask.
These books cover various aspects of marketing, from psychology and persuasion to content creation and data analytics, offering a well-rounded understanding of the field.
These books cover various aspects of marketing, from psychology and persuasion to content creation and data analytics, offering a well-rounded understanding of the field.
Internet sources for marketing knowledge
(Click linked headings to view resource)
- HubSpot Academy
HubSpot Academy offers a variety of free online courses covering inbound marketing, content marketing, social media strategy, and more.
- Google Skillshop
Google Skillshop provides free online courses on digital marketing fundamentals, search engine optimization (SEO), and online advertising.
- Moz
Moz is a great resource for learning about SEO. Their blog and guides provide in-depth information on search engine optimization strategies.
- Neil Patel’s Blog
Neil Patel is a renowned digital marketer, and his blog covers a wide range of topics, including SEO, content marketing, and social media.
- Content Marketing Institute (CMI)
CMI is a valuable resource for understanding content marketing. They offer guides, webinars, and research on content marketing best practices.
- Google Analytics Academy
Google Analytics Academy provides free courses to help you understand and leverage Google Analytics for data-driven marketing decisions.
- American Marketing Association (AMA)
AMA is a reputable organization that provides resources, articles, and insights on various marketing topics, helping professionals stay updated on industry trends.
- Copyblogger
Copyblogger is a go-to resource for learning about effective content writing and copywriting techniques.
- LinkedIn Learning
LinkedIn Learning offers a wide range of marketing courses taught by industry experts, covering everything from marketing strategy to specific tools and platforms.
- MarketingProfs
MarketingProfs provides articles, webinars, and resources covering a broad spectrum of marketing topics, making it a valuable source for marketing professionals.
- Social Media Examiner
Social Media Examiner is a valuable resource for staying updated on social media trends, strategies, and tools. Their blog and podcasts cover a wide range of social media marketing topics.
- Hootsuite Academy
Hootsuite Academy provides courses on social media marketing, with a focus on practical skills and certification programs. It’s particularly useful for learning about social media management.
- Kissmetrics Blog
Kissmetrics offers insightful articles on analytics, customer engagement, and conversion optimization. It can help you understand how to use data to improve your marketing strategies.
- WordStream
WordStream specializes in online advertising, particularly in pay-per-click (PPC) advertising. Their blog and resources are excellent for learning about Google Ads, Facebook Ads, and other paid advertising platforms.
- Sprout Social Insights
Sprout Social’s blog, Sprout Social Insights, covers a variety of social media and digital marketing topics. It’s a good resource for practical tips and case studies.
- Buffer Blog
Buffer’s blog covers social media marketing, content creation, and productivity tips. It’s a great resource for learning about social media scheduling and strategy.
- SEMrush Academy
SEMrush Academy offers free courses on SEO, content marketing, PPC, and social media. It’s a comprehensive resource for digital marketing professionals.
- Unbounce Blog
Unbounce focuses on landing page optimization and conversion rate optimization. Their blog is a helpful resource for understanding how to create effective landing pages.
- Crazy Egg Blog
Crazy Egg provides insights into website optimization, user behavior, and A/B testing. It’s a valuable resource for improving website performance and user experience.
Internet sources for marketing knowledge
(Click linked headings to review resource)
HubSpot Academy
HubSpot Academy offers a variety of free online courses covering inbound marketing, content marketing, social media strategy, and more.
Google Skillshop
Google Skillshop provides free online courses on digital marketing fundamentals, search engine optimization (SEO), and online advertising.
Moz
Moz is a great resource for learning about SEO. Their blog and guides provide in-depth information on search engine optimization strategies.
Neil Patel’s Blog
Neil Patel is a renowned digital marketer, and his blog covers a wide range of topics, including SEO, content marketing, and social media.
Content Marketing Institute (CMI)
CMI is a valuable resource for understanding content marketing. They offer guides, webinars, and research on content marketing best practices.
Google Analytics Academy
Google Analytics Academy provides free courses to help you understand and leverage Google Analytics for data-driven marketing decisions.
American Marketing Association (AMA)
AMA is a reputable organization that provides resources, articles, and insights on various marketing topics, helping professionals stay updated on industry trends.
Copyblogger
Copyblogger is a go-to resource for learning about effective content writing and copywriting techniques.
LinkedIn Learning
LinkedIn Learning offers a wide range of marketing courses taught by industry experts, covering everything from marketing strategy to specific tools and platforms.
MarketingProfs
MarketingProfs provides articles, webinars, and resources covering a broad spectrum of marketing topics, making it a valuable source for marketing professionals.
Social Media Examiner
Social Media Examiner is a valuable resource for staying updated on social media trends, strategies, and tools. Their blog and podcasts cover a wide range of social media marketing topics.
Hootsuite Academy
Hootsuite Academy provides courses on social media marketing, with a focus on practical skills and certification programs. It’s particularly useful for learning about social media management.
Kissmetrics Blog
Kissmetrics offers insightful articles on analytics, customer engagement, and conversion optimization. It can help you understand how to use data to improve your marketing strategies.
WordStream
WordStream specializes in online advertising, particularly in pay-per-click (PPC) advertising. Their blog and resources are excellent for learning about Google Ads, Facebook Ads, and other paid advertising platforms.
Sprout Social Insights
Sprout Social’s blog, Sprout Social Insights, covers a variety of social media and digital marketing topics. It’s a good resource for practical tips and case studies.
Buffer Blog
Buffer’s blog covers social media marketing, content creation, and productivity tips. It’s a great resource for learning about social media scheduling and strategy.
SEMrush Academy
SEMrush Academy offers free courses on SEO, content marketing, PPC, and social media. It’s a comprehensive resource for digital marketing professionals.
Unbounce Blog
Unbounce focuses on landing page optimization and conversion rate optimization. Their blog is a helpful resource for understanding how to create effective landing pages.
Crazy Egg Blog
Crazy Egg provides insights into website optimization, user behavior, and A/B testing. It’s a valuable resource for improving website performance and user experience.
These resources cover a range of marketing aspects and can serve as a foundation for building a well-rounded understanding of the field. Remember to explore different formats, such as blogs, online courses, and webinars, to suit your preferred learning style.
These resources cover a range of marketing aspects and can serve as a foundation for building a well-rounded understanding of the field. Remember to explore different formats, such as blogs, online courses, and webinars, to suit your preferred learning style.
Don’t let marketing slow you down—or drive you nuts. If you’re stuck, swamped, or just tired of Googling everything, Mathlete Marketing has your back.
Don’t let marketing slow you down—or drive you nuts. If you’re stuck, swamped, or just tired of Googling everything, Mathlete Marketing has your back.