Demand Generation That Drives Real Interest
Demand gen is about more than collecting clicks—it’s about creating real interest in what you offer. For startups, it means building awareness, educating your audience, and turning curiosity into action.
This page walks you through the basics so you can start building campaigns that actually bring in leads—and help your business grow.
Demand Generation That Drives Real Interest
Demand gen is about more than collecting clicks—it’s about creating real interest in what you offer. For startups, it means building awareness, educating your audience, and turning curiosity into action.
This page walks you through the basics so you can start building campaigns that actually bring in leads—and help your business grow.
Tips for developing your startup’s demand generation strategy
(Click linked headings for guidance)
- Know Your Audience
Start by deeply understanding your target audience—their needs, pain points, preferences, and buying behavior. This knowledge forms the foundation of your strategy.
- Customer Segmentation
Segment your audience based on relevant criteria, such as demographics, behavior, and purchase history. This allows for more personalized and effective marketing efforts.
- Content Development
Create valuable, educational, and engaging content that aligns with the interests and challenges of your target audience. Content can include blog posts, eBooks, webinars, videos, and more.
- SEO and Content Marketing
Optimize your content for search engines to increase organic traffic. Regularly publish high-quality content that addresses specific keywords relevant to your industry.
- Social Media Engagement
Leverage social media platforms to engage with your audience. Share content, participate in discussions, and build relationships with your followers.
- Email Marketing
Develop targeted email campaigns to nurture leads and keep your audience informed. Personalize your messages and use segmentation to send relevant content.
- Paid Advertising
Use paid advertising channels like Google Ads, Facebook Ads, or LinkedIn Ads to reach your audience quickly. Set clear objectives and budgets for paid campaigns.
- Lead Generation
Implement lead generation strategies such as gated content, landing pages, and lead magnets to capture contact information and build your email list.
- Marketing Automation
Utilize marketing automation tools to streamline lead nurturing processes, send personalized content, and track customer interactions.
- Website Optimization
Ensure your website is user-friendly, mobile-responsive, and optimized for conversions. Create clear calls-to-action (CTAs) to guide visitors.
- A/B Testing
Continuously test and optimize your marketing efforts, including email subject lines, landing page designs, and ad copy. A/B testing helps you improve results.
- Analytics and Metrics
Track and analyze key metrics, such as website traffic, conversion rates, email open rates, and ROI. Use data to refine your startup’s demand generation strategy.
- Sales Alignment
Collaborate closely with your sales team to ensure seamless lead handoff and alignment on target customer profiles and messaging.
- Customer Relationship Management (CRM)
Implement a CRM system to manage and track leads, prospects, and customer interactions. This helps you maintain organized and up-to-date records.
- Budget Allocation
Allocate your marketing budget wisely, considering the channels and tactics that yield the best results for your target audience.
- Legal Compliance
Ensure that your startup’s demand generation practices comply with relevant regulations, including data privacy laws (e.g., GDPR) and advertising standards.
- Adaptability
Be prepared to adjust your startup’s demand generation strategy as market conditions, customer behaviors, and industry trends evolve.
Tips for developing your startup’s demand generation strategy
(Click linked headings for guidance)
Know Your Audience
Start by deeply understanding your target audience—their needs, pain points, preferences, and buying behavior. This knowledge forms the foundation of your strategy.
Customer Segmentation
Segment your audience based on relevant criteria, such as demographics, behavior, and purchase history. This allows for more personalized and effective marketing efforts.
Content Development
Create valuable, educational, and engaging content that aligns with the interests and challenges of your target audience. Content can include blog posts, eBooks, webinars, videos, and more.
SEO and Content Marketing
Optimize your content for search engines to increase organic traffic. Regularly publish high-quality content that addresses specific keywords relevant to your industry.
Social Media Engagement
Leverage social media platforms to engage with your audience. Share content, participate in discussions, and build relationships with your followers.
Email Marketing
Develop targeted email campaigns to nurture leads and keep your audience informed. Personalize your messages and use segmentation to send relevant content.
Paid Advertising
Use paid advertising channels like Google Ads, Facebook Ads, or LinkedIn Ads to reach your audience quickly. Set clear objectives and budgets for paid campaigns.
Lead Generation
Implement lead generation strategies such as gated content, landing pages, and lead magnets to capture contact information and build your email list.
Marketing Automation
Utilize marketing automation tools to streamline lead nurturing processes, send personalized content, and track customer interactions.
Website Optimization
Ensure your website is user-friendly, mobile-responsive, and optimized for conversions. Create clear calls-to-action (CTAs) to guide visitors.
A/B Testing
Continuously test and optimize your marketing efforts, including email subject lines, landing page designs, and ad copy. A/B testing helps you improve results.
Analytics and Metrics
Track and analyze key metrics, such as website traffic, conversion rates, email open rates, and ROI. Use data to refine your startup’s demand generation strategy.
Sales Alignment
Collaborate closely with your sales team to ensure seamless lead handoff and alignment on target customer profiles and messaging.
Customer Relationship Management (CRM)
Implement a CRM system to manage and track leads, prospects, and customer interactions. This helps you maintain organized and up-to-date records.
Budget Allocation
Allocate your marketing budget wisely, considering the channels and tactics that yield the best results for your target audience.
Legal Compliance
Ensure that your startup’s demand generation practices comply with relevant regulations, including data privacy laws (e.g., GDPR) and advertising standards.
Adaptability
Be prepared to adjust your startup’s demand generation strategy as market conditions, customer behaviors, and industry trends evolve.
A good demand gen strategy takes planning, smart use of data, and the flexibility to adjust as you go. Get that mix right, and you’ll consistently attract the right people, keep them engaged, and help your business grow.
A good demand gen strategy takes planning, smart use of data, and the flexibility to adjust as you go. Get that mix right, and you’ll consistently attract the right people, keep them engaged, and help your business grow.
Basic Resources
Helpful Links to Kick Off Your Demand Strategy
Basic Resources
Helpful Links to Kick Off Your Demand Strategy
Advanced Resources
Further develop your startup’s demand generation strategy
Advanced Resources
Further develop your startup’s demand generation strategy
Valuable tools that can help you develop your startup’s demand generation program
Valuable tools that can help you develop your startup’s demand generation program
Don’t let marketing slow you down—or drive you nuts. If you’re stuck, swamped, or just tired of Googling everything, Mathlete Marketing has your back.
Don’t let marketing slow you down—or drive you nuts. If you’re stuck, swamped, or just tired of Googling everything, Mathlete Marketing has your back.